Look good. Do good.

We love gloss and glam but believe a woman is at her most beautiful when she’s confident, empowered and strong. We launched the Bold is Beautiful Project to spread this feel-good approach beyond the beauty counter. In May, money raised from our brow wax services at participating locations is donated to local charities that empower women and girls around the world. And you can help just by getting your brows waxed. Together we can empower big dreams and bold moves, one brow at a time!

Bold Is Beautiful Project

Thanks for giving a brow!

In 2015 we raised over $2.9 million US dollars and this year we're going even bigger and bolder!

    Be bold, gorgeous!

    Book your brow wax to help empower women & girls in your community.

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    Wanna raise some brows?

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    Meet our beautiful partners
    around the world

    A legacy of laughter

    In 1976, Co-Founders Jean & Jane Ford introduced a totally new “feel-good” approach to beauty on the streets of San Francisco. Beyond long lashes and lipstick, the sisters served up blazin’ beauty advice that encouraged women to feel strong, confident, and bold.

    Today, we’re taking this philosophy to communities we serve around the world by partnering with local charities dedicated to fostering women’s empowerment through women’s education, access to wellness, and financial self-sufficiency.

    Bold Is Beautiful Project Founders